Marketo

Marketo Engage, part of Adobe Experience Cloud, is a powerful AI-powered marketing automation platform designed to help GTM teams scale personalized buyer engagement and drive predictable pipeline and revenue. As a central hub for planning, executing, and measuring omnichannel campaigns, Marketo enables marketing and sales teams to attract the right buyers, nurture them across channels, and align efforts for maximum impact. With robust integrations, advanced segmentation, and dynamic content personalization, Marketo empowers organizations to optimize every touchpoint in the customer journey, improve operational efficiency, and deliver deep insights into marketing performance and ROI.

Key features for GTM teams:

• Omnichannel Campaign Management: Plan, execute, and measure campaigns across email, web, mobile, chat, events, webinars, digital advertising, and more from a single platform.
• AI-Powered Personalization: Leverage generative AI to create and dynamically personalize content, tailoring messaging and imagery for each customer at scale.
• Advanced Segmentation & Audience Building: Build highly targeted audiences with automated capture and continuous enrichment of lead- and account-level profiles.
• Sales & Marketing Alignment: Sync sales and marketing data with native CRM integrations, deliver buyer engagement insights to sales, and enable sellers with engagement tools.
• Lead Management & Scoring: Automate lead capture, nurturing, scoring, and routing to ensure the best leads reach sales at the right time.
• Marketing Analytics & Attribution: Access out-of-the-box dashboards, customizable reporting, and multi-touch attribution to measure and optimize marketing ROI.
• Operational Efficiency: Streamline campaign operations with marketer-defined rules, intuitive tools, and automation for complex, multi-step campaigns.
• Compliance & Security: Built to be scalable and secure, supporting compliance and easy integration with other applications and data sources.
• Conversational Marketing: Use Dynamic Chat, a generative AI-powered tool, to engage customers in real time and accelerate the sales cycle.

GTM teams use Marketo to orchestrate and personalize every stage of the buyer journey, align sales and marketing, and gain actionable insights that maximize marketing’s impact on revenue. By centralizing campaign management and leveraging AI-driven automation, Marketo helps organizations operate more efficiently, improve lead quality, and achieve faster, more predictable growth.