RollWorks

RollWorks is a comprehensive account-based marketing (ABM) and B2B advertising platform designed to help GTM teams identify, engage, and convert high-value accounts with precision. Powered by AI-driven targeting and deep buyer insights, RollWorks enables organizations to focus their sales and marketing efforts on the right accounts at the right time. The platform unifies account segmentation, personalized content, multi-channel advertising, and robust analytics, making it easy to measure revenue impact and optimize campaigns. With seamless CRM integrations, automated workflows, and actionable recommendations, RollWorks empowers teams to scale their ABM strategies, align sales and marketing, and drive measurable pipeline growth and ROI.

Key features for GTM teams:

• AI-Driven Account Targeting: Identify and prioritize best-fit accounts using predictive data, intent signals, and advanced segmentation.
• Multi-Channel Engagement: Launch coordinated campaigns across display ads, native advertising, email, and more, reaching buyers wherever they are.
• Personalized Content & Retargeting: Deliver tailored ads and content to individual accounts and retarget prospects across channels for higher engagement.
• CRM & Workflow Integrations: Connect seamlessly with Salesforce and marketing automation platforms to sync data, automate actions, and push insights to sales reps.
• Sales Insights & Alerts: Surface hot contacts, account spikes, and engagement signals directly to sales teams for timely and relevant outreach.
• Automated Workflows: Orchestrate cross-channel engagement and automate lead management, journey stages, and campaign actions with flexible workflows.
• Reporting & Revenue Analytics: Track campaign performance, measure ABM impact on pipeline and revenue, and attribute results with advanced dashboards.
• Account Segmentation & Customization: Build dynamic account lists, customize journey stages, and tailor campaigns to your unique sales process.
• Scalable ABM Execution: Confidently scale from pilot programs to enterprise-wide ABM, with proven results and support for growing teams.

GTM teams use RollWorks to break down silos between sales and marketing, orchestrate targeted account engagement, and drive revenue by focusing resources on the accounts most likely to convert. By unifying data, automation, and analytics, RollWorks helps organizations achieve higher ROI and predictable growth from their ABM strategies.